Sprout & Crumb
Design of a brand identity for an artisanal vegan cheese company
ROLE
Brand identity and guidelines, packaging, application and promotional design
DESIGN BRIEF /
CHALLENGE
Produce a brand identity that would help Sprout & Crumb positioning themselves as a Premium but Approachable artisan cashew cheese, targeting both vegans and non-vegans.
DATE
2025
BRANDING & PACKAGING DESIGN
TOOLS
Illustrator, Photoshop
KEY RESULT
The visual identity centres on the cheese-making process, referencing the main ingredients (local herbs and cashews) and evoking the blending process through spiral shapes and grainy textures.
This concept creates an approachable and transparent image of the product, while the earthy colour palette and serif typography add a refined, artisanal feel that reflects its premium quality.
About the brand
Design
Project Credits
Design for a fictional brand | Branding Identity and Packaging by Marta Andrés