KM0
Concept and LAYOUT design for a sustainable gastronomy magazine
ROLE
Concept, logo and layout design
DESIGN BRIEF /
CHALLENGE
Create a visual identity for a magazine which focuses in seasonal food to encourage more sustainable eating habits. The design should focus on print media but also adapt to electronic devices (EPUB format).
DATE
2023
EDITORIAL DESIGN
TOOLS
InDesign, Illustrator, Photoshop
KEY RESULT
This design combines photography with sketchy illustrations and chalk-like, grainy textures to evoke the handmade charm of natural and local markets. The blend of styles, paired with bright pastel colors, creates a playful and inviting aesthetic that reflects the magazine's focus on local food and sustainable gastronomy
01 Context
02 Visual Direction
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The handmade style of sketchs and Dolce typography convey an informal and artisanal image.
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Chalk marks connect to the artisanal theme and local market tags.
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Image framing that crops the subject, creating a casual "peeking in" effect, adds an informal touch.
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A mix of photographs and sketchy illustration creates a spontaneous, natural, and informal aesthetic.
03 Grid Structure
04 Proposed Design
Project Credits
KM0 is a fictional project created as part of a university project at UOC.
Project name by UOC.