Color Travels
PACKAGING design for 3 travel boxes
ROLE
packaging, logo and illustration design
DATE
2021
PACKAGING DESIGN
TOOLS
Illustrator, Photoshop
DESIGN BRIEF /
CHALLENGE
Design packaging for three travel boxes centered on the theme of colors in different cultures. The design should stand out from other travel box brands, which often rely on photography and white and blue hues. It should appeal to a young, mature audience interested in affordable, eco-sustainable products.
KEY RESULT
The pastel orange hues and paper texture evoke the look of craft paper, commonly associated with sustainable products. Meanwhile, the design, featuring personalized colourful illustrations, stands out from the photo-based designs of competitors and creates an approachable, friendly brand image that appeals to a young audience
Project Credits
Brand name and brief by UOC
Morocco and India photo on pxfuel.com, Japan photo by Rena on Unsplash
Boxes mockup file from Pixeden.com